3 Reasons Why Should You Be Blogging
If you own a business, there is no reason why you shouldn’t be blogging, even if you hate writing. There’s ways of getting around even that excuse!
You’re in business; you need exposure. You need eyeballs on your offers and communities to share your knowledge and skills with. Placing your focus on gaining that exposure will help you build your list at the same time, which is invaluable.
Here are 3 solid reasons why you should be blogging for your business:
- Blogging will help you brand yourself and/or your company so you become more recognizable in your niche.
- Blogging creates great exposure and acts as a “hub” for your business. Everything extends out from your blog when you set it up right, and that’s easy to do 😉
- Blogging about what you know (your business) positions you as an expert in your field because you already know what you’re talking about.
Have you ever wondered how some businesses really kick it online and some are just kinda there? For example, say you have a small company with a one page website. It’s just info on a page – you know, location, phone number, hours of operation, etc. It’s not always very interesting or engaging, is it?
Then you have another small company and they are blogging. They have so much more going on than that one info page; they’re getting traffic and leads like crazy and they have a following.
How do they do it, you ask? What’s their secret sauce?
It’s About The Value You Bring
To most people, blogging is an absolute mystery, but with a little help from people who are doing it successfully right now, it’s simple – especially when you have a system in place that works for you.
Even for the non-techie person. You really have it easy. Seriously. There’s help everywhere you look.
Everyone With A Business Should Have A Blog
There has never been an easier time than now to begin a blog.
Not even kidding, it used to be very costly and/or labour-intense. Now, it is really low cost, (and should actually be part of your marketing budget), and the whole process of creating a blog and optimizing it for your business is fill-in-the-blanks, more or less. It couldn’t be easier.